/*
Theme Name: SEOAR Studio
Theme URI: https://seoar.ru/
Description: Тема сайта веб-студии: региональные версии (Россия, Санкт-Петербург, Абхазия, абхазский язык), услуги с тарифами, кейсы, бесплатный экспресс-аудит, SEO/GEO-разметка. Дизайн — графит и лайм.
Author: Веб-студия Анатолия Усова
Version: 1.0.0
Requires at least: 6.4
Requires PHP: 8.0
Text Domain: seoar
*/

:root{
  --ink:#0E1115;--ink-2:#1B2028;--ground:#FFFFFF;--soft:#F3F4F1;--line:#E6E8E3;--line-2:#D5D8D1;
  --muted:#555B66;--muted-d:#B9C0CA;--muted-d2:#9BA3AF;--accent:#C8F031;--accent-h:#D6FA52;--olive:#5C7300;
  --r-lg:28px;--r:24px;--r-sm:14px;--max:1280px;
  --f-disp:"Unbounded","Manrope",Arial,sans-serif;--f-body:"Manrope",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--ground);color:var(--ink);font:17px/1.6 var(--f-body)}
a{color:var(--ink)}a:hover{color:#3B4250}
img{max-width:100%;height:auto}
h1,h2,h3,.disp{font-family:var(--f-disp);letter-spacing:-.02em;line-height:1.1;font-weight:700;margin:0}
p{margin:0}
.wrap{max-width:var(--max);margin:0 auto;padding:0 32px}
.skip{position:absolute;left:-9999px}.skip:focus{left:12px;top:12px;z-index:99;background:#fff;padding:8px 12px}
:focus-visible{outline:3px solid #7C9A00;outline-offset:3px}
.eyebrow{font-size:14px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--olive)}
.dark .eyebrow,.eyebrow.on-dark{color:var(--accent)}
.lead{font-size:20px;line-height:1.55;color:var(--muted);max-width:640px}
.dark .lead{color:var(--muted-d)}
.muted{color:var(--muted)}
.sec{padding:104px 0}.sec.soft{background:var(--soft)}.dark{background:var(--ink);color:#fff}
.sec-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:end;gap:24px;margin-bottom:44px}
.sec-head>div{display:flex;flex-direction:column;gap:14px}
.h2{font-size:clamp(32px,4vw,48px)}
.grid{display:grid;gap:20px}
.g-auto{grid-template-columns:repeat(auto-fit,minmax(260px,1fr))}
.g-auto-300{grid-template-columns:repeat(auto-fit,minmax(300px,1fr))}

/* кнопки */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;height:58px;padding:0 28px;border-radius:999px;border:0;font:inherit;font-weight:700;font-size:17px;text-decoration:none;cursor:pointer;transition:transform .2s,background .2s}
.btn-acc{background:var(--accent);color:var(--ink)}.btn-acc:hover{transform:translateY(-2px);background:var(--accent-h);color:var(--ink)}
.btn-ink{background:var(--ink);color:#fff}.btn-ink:hover{transform:translateY(-2px);color:#fff}
.btn-ghost{background:transparent;border:1px solid var(--line-2);color:var(--ink);font-weight:500}
.dark .btn-ghost{border-color:rgba(255,255,255,.28);color:#fff}.dark .btn-ghost:hover{background:rgba(255,255,255,.1)}
.btn-sm{height:44px;padding:0 20px;font-size:15px}
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin:0;padding:0}
.chips li{padding:9px 16px;border-radius:999px;border:1px solid var(--line-2);font-size:14px}
.dark .chips li{border-color:rgba(255,255,255,.18);color:#E3E7EC}

/* шапка */
.hdr{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.hdr .wrap{display:flex;align-items:center;gap:24px;min-height:72px;flex-wrap:wrap}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none}
.logo-mark{width:40px;height:40px;border-radius:12px;background:var(--ink);color:var(--accent);display:flex;align-items:center;justify-content:center;font:700 18px var(--f-disp)}
.logo-text{display:flex;flex-direction:column;line-height:1.15}
.logo-text b{font:700 15px var(--f-disp);color:var(--ink)}.logo-text small{font-size:12px;color:var(--muted)}
.nav{display:flex;gap:26px;margin-left:auto;font-weight:500;font-size:15px}
.nav a{text-decoration:none}.nav a[aria-current]{color:var(--olive)}
.hdr-phone{font-weight:700;font-size:15px;text-decoration:none;white-space:nowrap}
.region{position:relative;font-size:14px}
.region summary{list-style:none;cursor:pointer;display:flex;align-items:center;gap:6px;height:40px;padding:0 14px;border-radius:999px;border:1px solid var(--line-2);color:#3B4250;white-space:nowrap}
.region summary::-webkit-details-marker{display:none}
.region-menu{position:absolute;right:0;top:calc(100% + 6px);background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 18px 40px rgba(14,17,21,.12);padding:6px;min-width:210px;display:grid;z-index:50}
.region-menu a{padding:10px 12px;border-radius:10px;text-decoration:none}.region-menu a:hover{background:var(--soft)}.region-menu a[aria-current]{font-weight:700;color:var(--olive)}
.lang-sw{display:flex;border:1px solid var(--line-2);border-radius:999px;overflow:hidden;font-size:14px}
.lang-sw a,.lang-sw span{padding:8px 12px;text-decoration:none}.lang-sw span{background:var(--ink);color:#fff}
.burger{display:none}
.burger summary{list-style:none;cursor:pointer;height:44px;padding:0 14px;display:flex;align-items:center;border:1px solid var(--line-2);border-radius:12px}
.burger summary::-webkit-details-marker{display:none}
.burger nav{position:absolute;left:0;right:0;top:72px;background:#fff;border-bottom:1px solid var(--line);padding:12px 20px 20px;display:grid}
.burger nav a{padding:12px 0;border-bottom:1px solid var(--line);text-decoration:none}
@media (max-width:1100px){.hdr-phone{display:none}}
@media (max-width:960px){.hdr .nav,.hdr .btn{display:none}.burger{display:block}.region{margin-left:auto}}
@media (max-width:640px){.logo-text small{display:none}.logo-text b{font-size:13px}.wrap{padding:0 20px}.sec{padding:72px 0}}

/* hero */
.hero{position:relative;overflow:hidden}
.hero .wrap{position:relative;padding-top:96px;padding-bottom:96px;display:flex;flex-wrap:wrap;gap:56px;align-items:center}
.hero-text{flex:1 1 560px;min-width:0;display:flex;flex-direction:column;gap:26px}
.hero h1{font-size:clamp(38px,5.4vw,68px);line-height:1.04}
.hero h1 em{font-style:normal;color:var(--accent)}
.hero.light h1 em{color:var(--ink)}
.actions{display:flex;flex-wrap:wrap;gap:14px}
.orb{position:absolute;border-radius:50%;filter:blur(90px);pointer-events:none}
.hero-vis{flex:1 1 420px;min-width:0;position:relative;height:440px}
.vis-card{position:absolute;border-radius:22px;box-shadow:0 30px 60px rgba(0,0,0,.35)}
.vis-search{top:0;left:0;right:40px;padding:22px;background:#fff;color:var(--ink)}
.vis-q{display:flex;align-items:center;gap:10px;padding:10px 14px;border-radius:12px;background:var(--soft);font-size:14px;color:#3B4250}
.vis-res{margin-top:16px;display:flex;flex-direction:column;gap:4px;padding:14px;border-radius:12px;border:2px solid var(--accent)}
.vis-res small{font-size:12px;color:var(--muted)}.vis-res b{font-size:16px;color:#1A3FB0}.vis-res span{font-size:13px;color:var(--muted)}
.vis-bar{margin-top:10px;height:10px;border-radius:6px;background:#ECEEE9}
.vis-ai{top:236px;right:0;width:300px;padding:18px;background:var(--ink-2);border:1px solid rgba(255,255,255,.1)}
.vis-ai p{margin-top:12px;font-size:15px;line-height:1.5}
.vis-toast{bottom:0;left:24px;width:270px;display:flex;align-items:center;gap:12px;padding:14px 16px;border-radius:16px;background:var(--accent);color:var(--ink)}
.dots{display:flex;gap:5px;margin-top:10px}.dots i{width:7px;height:7px;border-radius:50%;background:var(--accent)}
.ticker{border-top:1px solid rgba(255,255,255,.1);padding:18px 0;overflow:hidden}
.ticker-track{display:flex;width:max-content;gap:48px;white-space:nowrap;font:500 22px var(--f-disp);color:#6E7683}
.ticker-track b{color:var(--accent);font-weight:500}
@media (max-width:760px){.hero-vis{display:none}.hero .wrap{padding-top:56px;padding-bottom:64px}}

/* крошки */
.crumbs{font-size:14px;color:var(--muted);display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0;padding:28px 0 0}
.crumbs a{color:var(--muted)}.crumbs li+li::before{content:"/";margin-right:8px}

/* карточки */
.card{display:flex;flex-direction:column;gap:14px;padding:30px;border-radius:var(--r);background:var(--soft);text-decoration:none;color:var(--ink)}
.card.white{background:#fff}.card.inkc{background:var(--ink);color:#fff}.card.inkc p{color:var(--muted-d)}
.card.accc{background:var(--accent)}
.card h3{font-size:22px;line-height:1.2}
.card p{font-size:16px;line-height:1.55;color:var(--muted)}
.card .num{font:700 15px var(--f-disp);color:var(--olive)}.card.inkc .num{color:var(--accent)}
.card .foot{margin-top:auto;display:flex;justify-content:space-between;align-items:center}
.svc-card{min-height:330px}
.badge{padding:5px 10px;border-radius:999px;background:var(--accent);color:var(--ink);font-size:12px;font-weight:700}
.lift{transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s}
.lift:hover{transform:translateY(-6px);box-shadow:0 18px 40px rgba(14,17,21,.12)}
.arrow{transition:transform .3s}.lift:hover .arrow{transform:translateX(6px)}
.metric{font:700 64px/1 var(--f-disp)}
.case-card{min-height:300px}.case-card h3{margin-top:auto;font-size:20px;line-height:1.3}

/* аудит */
.audit-box{display:flex;flex-wrap:wrap;gap:48px;padding:56px;border-radius:32px;background:var(--ink);color:#fff;position:relative;overflow:hidden}
.audit-text{position:relative;flex:1 1 460px;min-width:0;display:flex;flex-direction:column;gap:20px}
.checks4{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 24px;margin-top:8px}
.checks4 div{display:flex;gap:12px}.checks4 span{display:flex;flex-direction:column;gap:3px}.checks4 small{font-size:14px;color:var(--muted-d2)}
@media (max-width:640px){.audit-box{padding:28px}.checks4{grid-template-columns:1fr}}
form.lead{position:relative;flex:1 1 380px;min-width:0;display:flex;flex-direction:column;gap:16px;padding:32px;border-radius:var(--r);background:#fff;color:var(--ink)}
.field{display:flex;flex-direction:column;gap:8px;font-weight:700;font-size:14px}
.field input,.field select,.field textarea{height:52px;padding:0 16px;border-radius:var(--r-sm);border:1px solid var(--line-2);background:#F7F8F5;font:inherit;font-weight:400;font-size:16px;color:var(--ink)}
.field textarea{height:96px;padding:12px 16px}
.field small{font-weight:400;font-size:13px;color:var(--muted)}
.consent{display:flex;gap:10px;align-items:flex-start;font-size:13px;line-height:1.45;color:var(--muted)}
.consent input{width:18px;height:18px;margin:2px 0 0;flex:none}
.hp{position:absolute;left:-9999px}
.form-msg{font-weight:700;font-size:15px}.form-msg.err{color:#B3261E}
.form-msg.ok{color:var(--accent-ink,#3d6b00)}.invalid{outline:2px solid #B3261E;outline-offset:2px}

/* гарантии, этапы */
.icon-card svg{width:34px;height:34px}
.steps{position:relative;list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:24px}
.steps li{display:flex;flex-direction:column;gap:12px}
.steps .n{width:56px;height:56px;border-radius:50%;border:2px solid var(--ink);background:#fff;display:flex;align-items:center;justify-content:center;font:700 17px var(--f-disp)}
.steps li:first-child .n{background:var(--accent);border-color:var(--accent)}
.steps li:last-child .n{background:var(--ink);color:var(--accent)}
.steps b{font-size:18px}.steps span{font-size:15px;line-height:1.5;color:var(--muted)}
.steps-line{position:absolute;left:0;right:0;top:27px;height:2px;background:var(--ink)}
@media (max-width:820px){.steps-line{display:none}}

/* тарифы */
.tariff{display:flex;flex-direction:column;gap:18px;padding:32px;border-radius:26px;background:var(--soft)}
.tariff.hl{background:var(--ink);color:#fff}
.tariff h3{font-size:22px}.tariff .price{font:700 32px var(--f-disp)}.tariff.hl .price{color:var(--accent)}
.tariff ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px;font-size:16px}
.tariff li::before{content:"✓ ";font-weight:700;color:var(--olive)}.tariff.hl li::before{color:var(--accent)}
.tariff .btn{margin-top:auto}
.note{display:flex;gap:18px;align-items:flex-start;padding:26px 30px;border-radius:22px;border:2px solid var(--accent);font-size:17px;line-height:1.6}
.inc-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:14px}
.inc-grid div{padding:20px 22px;border-radius:18px;background:#fff;font-size:16px;line-height:1.5}

/* FAQ */
.faq{max-width:960px;margin:0 auto}
.faq details{border-bottom:1px solid var(--line-2);padding:24px 0}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:24px;font-weight:700;font-size:19px}
.faq summary::-webkit-details-marker{display:none}
.faq .plus{font:500 28px/1 var(--f-disp);color:var(--olive);transition:transform .3s}
.faq details[open] .plus{transform:rotate(45deg)}
.faq details p{margin-top:14px;font-size:16px;line-height:1.6;color:var(--muted)}

/* текстовые страницы */
.prose{max-width:780px}.prose h2{font-size:28px;margin:1.4em 0 .5em}.prose p{margin:0 0 1em}.prose ul{padding-left:20px}
.notice{padding:14px 18px;border-radius:14px;background:var(--soft);font-size:15px;margin:16px 0}
.empty{border:2px dashed var(--line-2);border-radius:var(--r);padding:32px;text-align:center;color:var(--muted)}

/* подвал */
.ftr{background:var(--ink);color:#fff;position:relative;overflow:hidden}
.ftr .wrap{position:relative;padding-top:96px;padding-bottom:40px;display:flex;flex-direction:column;gap:64px}
.ftr-cta{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:32px}
.ftr-cta h2{font-size:clamp(30px,4vw,52px);max-width:760px}
.ftr-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:32px;padding-top:32px;border-top:1px solid rgba(255,255,255,.12);font-size:14px;color:var(--muted-d2)}
.ftr-bottom a{color:#E3E7EC;text-decoration:none}.ftr-links{display:flex;flex-wrap:wrap;gap:20px 24px}

/* плашки */
.bar{position:fixed;left:16px;right:16px;bottom:16px;z-index:60;max-width:760px;margin:0 auto;background:#fff;color:var(--ink);border:1px solid var(--line);border-radius:22px;box-shadow:0 10px 50px rgba(0,0,0,.25);padding:18px 20px;display:flex;gap:12px;align-items:center;flex-wrap:wrap;font-size:15px}
.bar[hidden]{display:none}.bar p{flex:1 1 260px}
.bar .btn{height:44px;padding:0 18px;font-size:15px}
.float-msg{position:fixed;right:16px;bottom:16px;z-index:30;display:flex;flex-direction:column;gap:10px}
.float-msg a{width:52px;height:52px;border-radius:50%;display:grid;place-items:center;color:#fff;font-weight:700;font-size:13px;text-decoration:none;box-shadow:0 10px 24px rgba(0,0,0,.2)}
.float-msg .tg{background:#2a9fd8}.float-msg .wa{background:#1fa855}

/* анимации */
@keyframes rise{from{opacity:0;transform:translateY(28px)}to{opacity:1;transform:none}}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-14px)}}
@keyframes drift{0%{transform:translate(0,0) scale(1)}50%{transform:translate(60px,-40px) scale(1.15)}100%{transform:translate(0,0) scale(1)}}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(200,240,49,.55)}70%{box-shadow:0 0 0 18px rgba(200,240,49,0)}100%{box-shadow:0 0 0 0 rgba(200,240,49,0)}}
@keyframes blink{0%,80%,100%{opacity:.25}40%{opacity:1}}
@keyframes draw{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes slidein{from{opacity:0;transform:translateX(40px)}to{opacity:1;transform:none}}
@keyframes sheet{from{transform:translateY(120%)}to{transform:none}}
.rise{animation:rise .9s cubic-bezier(.2,.7,.2,1) both}
.d1{animation-delay:.08s}.d2{animation-delay:.18s}.d3{animation-delay:.28s}.d4{animation-delay:.4s}.d5{animation-delay:.55s}
.float1{animation:floaty 6s ease-in-out infinite}.float2{animation:floaty 7s ease-in-out -2s infinite}.float3{animation:floaty 8s ease-in-out -4s infinite}
.orb1{animation:drift 14s ease-in-out infinite}.orb2{animation:drift 18s ease-in-out -6s infinite reverse}
.ticker-track{animation:marquee 28s linear infinite}
.pulse{animation:pulse 2.4s ease-out infinite}
.dots i{animation:blink 1.2s infinite}.dots i:nth-child(2){animation-delay:.2s}.dots i:nth-child(3){animation-delay:.4s}
.vis-toast{animation:slidein .8s 1.2s cubic-bezier(.2,.7,.2,1) both}
.steps-line{transform-origin:left;animation:draw 1.6s .3s cubic-bezier(.2,.7,.2,1) both}
.bar{animation:sheet .6s cubic-bezier(.2,.8,.2,1) both}
@supports (animation-timeline: view()){
  .reveal{animation:rise linear both;animation-timeline:view();animation-range:entry 0% cover 28%}
  .steps-line{animation:draw linear both;animation-timeline:view();animation-range:entry 10% cover 40%}
}
@media (prefers-reduced-motion: reduce){*,*::before,*::after{animation:none !important;transition:none !important;scroll-behavior:auto !important}}